STEP provide information and education tools for children and young people from mobile cultures in Scotland. Starter Sacks is their new early years programme, bringing play-based learning activities into the homes of Gypsy/Traveller children.
I created the logo and brand for the Starter Sacks, featuring a birdhouse which symbolises a temporary home. The logo was provided in a variety of formats to suit different background colours, along with PDF usage guidelines.
The brand was then rolled out featuring designs for branded bags, a set of ten activity postcards, information cards and a six page leaflet featuring guidance for parents. Further packs are currently in the works, along with other projects I’m working on with STEP.