STEPStarter Sack Logo & Branding
Branding, Graphic Design, Icons, Logo Design

STEP provide information and education tools for children and young people from mobile cultures in Scotland. Starter Sacks is their new early years programme, bringing play-based learning activities into the homes of Gypsy/Traveller children.

I created the logo and brand for the Starter Sacks, featuring a birdhouse which symbolises a temporary home. The logo was provided in a variety of formats to suit different background colours, along with PDF usage guidelines.

The brand was then rolled out featuring designs for branded bags, a set of ten activity postcards, information cards and a six page leaflet featuring guidance for parents. Further packs are currently in the works, along with other projects I’m working on with STEP.