Probably the biggest project I’ve worked on, #LoveMyBus is a campaign for the promotion of bus use in Scotland, backed by Transform Scotland and Smarter Choices Smarter Places. Piloted for a year, focused on Stagecoach’s Ayr to Glasgow and Kilmarnock to Glasgow routes, the campaign has now been rolled out nationally and continues to grow.

The project started out with the design of a logo, brand and illustration style. This was then used on bus station graphics (billboards, posters, pillars and bus rears), campaign materials (leaflets, flyers, badges, t-shirts, roller banner stands) and their online presence (infographics, website, avatars).

Find out more about the campaign here: https://lovemybus.scot