Love My Bus campaign graphics

Probably the biggest project I’ve worked on, Love My Bus is a campaign for the promotion of bus use in Scotland, backed by Transform Scotland and Smarter Choices Smarter Places. Piloted for a year, focused on Stagecoach’s Ayr to Glasgow and Kilmarnock to Glasgow routes, the campaign was then rolled out nationally and continued to grow over the years.

The project started out with the design of a logo, brand and illustration style. This was then used on bus station graphics (billboards, posters, pillars and bus rears), campaign materials (leaflets, flyers, badges, t-shirts, roller banner stands) and their online presence (infographics, website, avatars, social media posts).

An annual ‘Bus Week Scotland’ was also promoted before the campaign came to an end in 2023.