Starter Packs is a charity based in Govan, Glasgow who source essential household items and redistribute them in the form of starter packs to people and families making the transition from homelessness to the taking up of new permanent tenancies. As well as accepting donations, they also have two charity shops – The Magpie’s Eye and The Magpies Nest – the proceeds from which help fund the packs too.

I was asked to re-design the logo and branding with a more modern, up-to-date and professional look. Continuing the use of the magpie from their old branding was the sensible route, as a symbol of gathering and reusing items. This was redrawn from scratch and used alongside an image of a key to represent starting a new home. Two matching sub-logos were also created for the two charity shops.

The style of the logo extends across the whole new brand image with rules on how to use typography, colour and photography for a consistent look across all branded items. Matching business cards, leaflets, posters, exhibitions stands, etc. have all been designed, with signage and vehicle liveries to appear at a later date.