STEP Starter Sack logo & branding
STEP
Branding / Logo Design / Graphic Design / Icon Design
STEP provide information and education tools for children and young people from mobile cultures in Scotland. Starter Sacks is their new early years programme, bringing play-based learning activities into the homes of Gypsy/Traveller children.
I created the logo and brand for the Starter Sacks, featuring a birdhouse which symbolises a temporary home. The logo was provided in a variety of formats to suit different background colours, along with PDF usage guidelines.
The brand was then rolled out featuring designs for branded bags, a set of ten activity postcards, information cards and a six page leaflet featuring guidance for parents. Further packs are currently in the works, along with other projects I’m working on with STEP.
“We found Tom over two years ago and have continued to work with him since then. He has shown insight and understanding of each of our project briefs bringing both professionalism and creative flair. We love Tom’s work so much that he is now developing designs for all of our services.”
— STEP